In lesson 15, Trends, we are discussing about the role of models in advertisements. In this post, I'm asking you to find an ad for a product that uses a model / models. Please, write a comment to this post and paste a link with your selected ad, present it to the readers of this blog, saying what it's promoting, and whether it is successful or not. Tell us if you think the model is objectified and presented positively or not.
My example: This is an ad by the soap company Dove. For years, I've been a fan of the ads by this company because they always try to pay attention to diversity. They show many types of women who are proud of themselves, no matter how fat, masculine, old or "too pretty" they are. At the end of the commercial we find out what they all have in common; with the slogan "my beauty / my say" we find out they all use the same soap. I think the models are not being objectified, but quite the opposite, and they're presented positively. However, while looking for an ad for this post I found out Dove has also made mistakes in some of their advertising ideas and had to apologize about it. Check this link to find out more about it.
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ReplyDeleteHi everybody!
ReplyDeleteI've decided to take advantage of the opportunity to show one of the best and hardest advertisements I've ever seen. It doesn't promote any product, but an idea.
NAPCAN: Children see, children do.
https://www.youtube.com/watch?v=5JrtpCM4yMM
It uses several extremely negative role models to make people think about their own behaviour. At the end, it shows a positive example.
In my opinion, the ad hits the spot!
Wow! What a shocking ad, Carlos! I looked for who was behind it and I found out it is NAPCAN (The National Association for Prevention of Child Abuse). Very powerful indeed! Thanks for sharing it.
DeleteThe ad has astonished me... Clap, clap, clap...
DeleteHi everybody!
ReplyDeleteHere's the ad I've chosen.
https://www.youtube.com/watch?v=ikuiByrF6rs
This ad is promoting the French water brand Evian. I think it is succesful, first of all, in attracting the audience's attention and, secondly, in transmitting the idea that this water makes you feel young and active. Personally, I find it most amusing and I could see it once and again. The models are not objectified as they are presented with their individual style. No matter their age or sex, the product is good for everyone.
I hope you enjoy it.
Cool! I didn't remember it, thanks!
DeleteYeah! Really cool, I've never seen it before and I liked it!
Deletehttps://www.stradivarius.com/es/nueva-colecci%C3%B3n/ropa/compra-por-producto/comfy-c1020283558.html
ReplyDeleteDo you remember what I told about Stradivarius? Here you are the link to the Comfy style :)
Hi, Mapy! Yes, I do remember you telling us about this collection. Unbelievable! Taking advantage of any situation. The comfy clothes is quite nice, to be honest. Very tempting! ha, ha, ha!
Delete
ReplyDeleteHello everyone.
This is the ad that I found. At first viewing I don't know how to rate it. At that time it caused controversy and was withdrawn.
It refers to a fashion company that for Mother's Day presents a model girl who tries on a dress that fits her in the store, also with a cushion simulating that she is pregnant. Then with a needle puncture condoms. So as she decides the clothes she wants to buy and wear, she decides if she wants to be pregnant and mother. Can it be a perpetuation of women's roles? It is possible, but…
https://www.youtube.com/watch?v=w2KIOnbgEBY&feature=youtu.be
Hi, Sergio.
ReplyDeleteGlad to see you were finally able to make a comment. Thank you for sharing your ad. I enjoyed it, but I can see why it caused controversy. Food for thought, no doubts.