In lesson 15, Trends, we are discussing about the role of models in advertisements. In this post, I'm asking you to find an ad for a product that uses a model / models. Please, write a comment to this post and paste a link with your selected ad, present it to the readers of this blog, saying what it's promoting, and whether it is successful or not. Tell us if you think the model is objectified and presented positively or not.
My example: This is an ad by the soap company Dove. For years, I've been a fan of the ads by this company because they always try to pay attention to diversity. They show many types of women who are proud of themselves, no matter how fat, masculine, old or "too pretty" they are. At the end of the commercial we find out what they all have in common; with the slogan "my beauty / my say" we find out they all use the same soap. I think the models are not being objectified, but quite the opposite, and they're presented positively. However, while looking for an ad for this post I found out Dove has also made mistakes in some of their advertising ideas and had to apologize about it. Check this link to find out more about it.
